Despite being one of the oldest forms of digital communication, email marketing is now more relevant that ever. Not only do clients expect you to email them, they’re looking for that message so they can learn more about your firm and their case.
68% say promotional emails have influenced their purchase decisions.
It’s counterintuitive, but email open rates and read rates are actually going up year-over-year. Additionally, small and solo firms have a higher open-rate than those of larger ones. That’s because as a small firm you have a more personal connection with your clientele.
If you’re not following up with your current and potential clients by email, then you’re missing out on the good will that personalized messages can provide. We can help you build up an entire email strategy to provide that positive message to the clients who need your assistance.
When you’re running a law firm, email marketing is one of the best ways to contact your clients. You can easily update them on the status of their case, ask for additional information from them, and make sure they’re following up with your recommendations.
Let’s make sure those emails are going out when they should be and with subject lines that will entice your clients to open, read, and follow through. We can work with you to set up a process that will make sure current and potential clients have what they need from you to keep their cases moving in the right direction.